Quitting Smoking
Ronaldo
SFX: Searing Cigarette Burning
Ronaldo: “I got throat cancer at 39 from smoking. That’s how I lost my voice and why I have a permanent tracheotomy. Every twelve weeks I have to see the otolaryngologist to make sure the cancer hasn’t come back. I will have to do this for the rest of my life.”
SUPER: 1-800-Try-To-Stop
VO: Fight for your life. Quit Now.
Ronaldo: “I got throat cancer at 39 from smoking. That’s how I lost my voice and why I have a permanent tracheotomy. Every twelve weeks I have to see the otolaryngologist to make sure the cancer hasn’t come back. I will have to do this for the rest of my life.”
SUPER: 1-800-Try-To-Stop
VO: Fight for your life. Quit Now.
Close-up/SFX: Burning cigarette, searing
Ronaldo: Life is beautiful. I love life. But cigarettes changed my life forever. If I knew then what I would lose by smoking, I would have fought harder to quit.
ANNCR: If you’re thinking about quitting smoking, now’s the time. Call 1-800-Try-To-Stop for a free supply of nicotine patches to help you get started.
SUPER: Free Nicotine Patches 1-800-Try-To-Stop Expires April 30, 2009; Southeastern MA residents only. Medical restrictions apply.
Ronaldo: Life is beautiful. I love life.
ANNCR: Fight for your life. Quit now.
SUPER: FIGHT4YOURLIFE. QUIT NOW.
Ronaldo: Life is beautiful. I love life. But cigarettes changed my life forever. If I knew then what I would lose by smoking, I would have fought harder to quit.
ANNCR: If you’re thinking about quitting smoking, now’s the time. Call 1-800-Try-To-Stop for a free supply of nicotine patches to help you get started.
SUPER: Free Nicotine Patches 1-800-Try-To-Stop Expires April 30, 2009; Southeastern MA residents only. Medical restrictions apply.
Ronaldo: Life is beautiful. I love life.
ANNCR: Fight for your life. Quit now.
SUPER: FIGHT4YOURLIFE. QUIT NOW.
Close-up/SFX: Burning cigarette, searing Ronaldo: Smoking was the macho thing to do. I should have fought hard to quit. I didn’t use medicine or the patch. I waited too long. I have been living like this for the last 13 years.
ANNCR: If you’re thinking about quitting smoking, now’s the time. Call 1-800-Try-To-Stop for a free supply of nicotine patches to help you get started. Expires April 30, 2009; Southeastern MA residents only; Medical restrictions apply.
SUPER: Free Nicotine Patches 1-800-Try-To-Stop Expires April 30, 2009; Southeastern MA residents only. Medical restrictions apply.
Ronaldo: Please, don’t wait… until it’s too late.
ANNCR: Fight for your life. Quit now.
SUPER: FIGHT4YOURLIFE. QUIT NOW.
ANNCR: If you’re thinking about quitting smoking, now’s the time. Call 1-800-Try-To-Stop for a free supply of nicotine patches to help you get started. Expires April 30, 2009; Southeastern MA residents only; Medical restrictions apply.
SUPER: Free Nicotine Patches 1-800-Try-To-Stop Expires April 30, 2009; Southeastern MA residents only. Medical restrictions apply.
Ronaldo: Please, don’t wait… until it’s too late.
ANNCR: Fight for your life. Quit now.
SUPER: FIGHT4YOURLIFE. QUIT NOW.
SFX: Cigarrillo encendido consumiéndose
Ronaldo: “A los 39 años me dio cáncer en la garganta por fumar. Por eso perdí la voz y tengo una traqueostomía permanente. Cada 12 semanas tengo que ver al otolaringólogo para asegurar que no haya vuelto el cáncer. Voy a tener que hacer esto por el resto de mi vida.”
Super: Lucha por tu vida. Déjalo ahora.
Super: 1-800-8-DEJALO
Super: Departamento de Salud Pública de Massachusetts
Ronaldo: “A los 39 años me dio cáncer en la garganta por fumar. Por eso perdí la voz y tengo una traqueostomía permanente. Cada 12 semanas tengo que ver al otolaringólogo para asegurar que no haya vuelto el cáncer. Voy a tener que hacer esto por el resto de mi vida.”
Super: Lucha por tu vida. Déjalo ahora.
Super: 1-800-8-DEJALO
Super: Departamento de Salud Pública de Massachusetts
News and Updates
- Boston moves to protect public housing residents from secondhand smoke
Feb 1, 2010
- Home oxygen safety campaign encourages smokers to quit
Jan 27, 2010
- National and local news coverage: smoking cessation benefit study
Jan 7, 2010
- New York Times article about cessation benefit study
Dec 17, 2009
- Policy Forum at State House inspires, celebrates
Nov 20, 2009
Using support and medicine together can make you more than twice as likely to quit smoking for good.
©2006 - 2009 Massachusetts Tobacco Cessation and Prevention Program. All rights reserved.








