Ronaldo

SFX: Searing Cigarette Burning

Ronaldo: “I got throat cancer at 39 from smoking. That’s how I lost my voice and why I have a permanent tracheotomy. Every twelve weeks I have to see the otolaryngologist to make sure the cancer hasn’t come back. I will have to do this for the rest of my life.”

SUPER: 1-800-QUIT-NOW

VO: Fight for your life. Quit Now.

Close-up/SFX: Burning cigarette, searing

Ronaldo: Life is beautiful. I love life. But cigarettes changed my life forever. If I knew then what I would lose by smoking, I would have fought harder to quit.

ANNCR: If you’re thinking about quitting smoking, now’s the time. Call 1-800-QUIT-NOW for a free supply of nicotine patches to help you get started.

SUPER: Free Nicotine Patches 1-800-QUIT-NOW Expires April 30, 2009; Southeastern MA residents only. Medical restrictions apply.

Ronaldo: Life is beautiful. I love life.

ANNCR: Fight for your life. Quit now.

SUPER: FIGHT4YOURLIFE. QUIT NOW.

Close-up/SFX: Burning cigarette, searing Ronaldo: Smoking was the macho thing to do. I should have fought hard to quit. I didn’t use medicine or the patch. I waited too long. I have been living like this for the last 13 years.

ANNCR: If you’re thinking about quitting smoking, now’s the time. Call 1-800-QUIT-NOW for a free supply of nicotine patches to help you get started. Expires April 30, 2009; Southeastern MA residents only; Medical restrictions apply.

SUPER: Free Nicotine Patches 1-800-QUIT-NOW Expires April 30, 2009; Southeastern MA residents only. Medical restrictions apply.

Ronaldo: Please, don’t wait… until it’s too late.

ANNCR: Fight for your life. Quit now.

SUPER: FIGHT4YOURLIFE. QUIT NOW.

SFX: Cigarrillo encendido consumiéndose

Ronaldo: “A los 39 años me dio cáncer en la garganta por fumar. Por eso perdí la voz y tengo una traqueostomía permanente. Cada 12 semanas tengo que ver al otolaringólogo para asegurar que no haya vuelto el cáncer. Voy a tener que hacer esto por el resto de mi vida.”

Super: Lucha por tu vida. Déjalo ahora.

Super: 1-800-8-DEJALO

Super: Departamento de Salud Pública de Massachusetts