The 84 represents the 84% of Massachusetts youth who did NOT smoke when the movement began.
Now, 89% of youth do NOT smoke.
Created in 2007, The 84 Movement is a statewide youth tobacco prevention program that engages young people in local change efforts that protect communities from the influence of the tobacco industry, in raising awareness of how the tobacco industry targets young people, and in promoting the social norms message that most youth do not smoke. Visit www.the84.org to learn more.
