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Real Stories
Corinne "Ask others how they quit and learn from their experience."
Tito "My family means more to me than a pack of cigarettes. That’s why I quit."
Debby "The patch worked for me."
Robert "I started using the gum. That worked for me."
Ronaldo "Don’t wait until it’s too late to quit."
Bobbie "Focus on the positive; take it a day or even a minute at a time."
Mike "Smoking had a big effect on my son. I didn't want to disappoint him."
Bonnie "When I quit smoking, my daughter's ashma went away."
Representative Cory Atkins "Since quitting, my life is better in 1,000 ways."

Big Tobacco Targets Kids.

90% of smokers started before the age of 18. Research shows that kids who shop at stores with tobacco two or more times a week are 64% more likely to start smoking than their peers who don’t. [i]

The Tobacco industry uses three main tactics in its efforts to hook kids on tobacco products.The industry makes its products:

  • Sweet: The tobacco industry uses flavoring to attract young people by disguising the taste of tobacco.
  • Cheap: The tobacco industry prices these products cheaply to encourage impulse buys by adolescents.
  • Easy to get: These cheap tobacco products are easily available to young people in gas stations, pharmacies, corner stores, grocery stores, mini-marts, and many other types of retail stores throughout Massachusetts.

The industry targets young people because their bodies and brains are more susceptible to nicotine addiction.

Take action!

Download the Campaign Poster (PDF)

Download an overview about Tobacco Industry Tactics (PDF)

*This is Tobacco Marketing was adapted from the Community Partnerships for a Tobacco Free New York, funded by the NYS Bureau of Tobacco Control.


[i] Henriksen, Schleicher, Feiughery and Fortmann. Pediatrics: The Official Journal of the American Academy of Pediatrics. July 19, 2010, DOI: 10.1542/peds.2009 3021

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